Nov 28, 2018 tesla s strategy is a textbook example of how a company disrupts an entire industry and elon musk has proven that he is one of the greatest entrepreneurs of this generation. Not only did tesla chief executive and chief product architect elon musk demonstrate that convention could be defied, he did it in an industry with 100yearold traditions, norms, and processes. Teslas strategy in 2020 a comprehensive overview youtube. In the contemporary world of business and technology, few companies get as much. This week, hackerbay takes a look at the fastest evolving auto manufacturer of the decade. In this business analysis case of tesla, the generic strategy reflects the companys focus on using advanced technologies in its electric vehicles and related products, as a way of competing against general motors company, toyota motor corporation, honda motor company, nissan motor company, bavarian motor works bmw, and volkswagen, among. Innovation, open innovation, coupled process, partnership, tesla motors. Business strategy tesla s business strategy is clearly differentiation. This paper seeks to explore reputational risk management practices of tesla inc. It has profound marketing management implications, as it addresses this investigation from the unique perspective of tesla s new technologybased approach to automobile marketing and relates it to the successful marketing model of apple computer. Teslas business model is based on a threepronged approach to selling, servicing, and charging its electric vehicles. For example, the company generates most of its revenues in the united states and has a small presence in china and the developing world. Pdf this case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors.
Tesla is the revolutionary automobile company hellbent on changing the future of driving. Swot analysis of tesla motors tesla motors swot analysis. Not only do they focus on building luxurious, ecofriendly cars for the wealthy, but theyre also making strides in autonomous driving. Tesla motors, inc pioneer towards a new strategic approach in the. Tesla powerwall, tesla supercharger and the all new tesla. This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors. The other strategy that tesla can consider is to position themselves to be bought out by a large automobile manufacturer, becoming their electric car division. Understanding tesla motors marketing strategy market.
May 23, 2016 we will address these issues by performing an easytofollow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats. Jul 12, 2016 teslas strategy is risky and aggressive, but it has worked. The purpose of this report is to conduct a thorough market analysis for tesla motors. It is not just about selling cars but completely revolutionizing the way we look at the entire driving experience. This internal strategic factor is a weakness that limits business growth based on the rapid economic development of overseas markets. Namely, when we see tesla, we see a company that produces cars. Tesla doesnt adopt the approach of franchise dealerships, unlike most manufacturers.
Chapter iii tesla motors and the study of its business model 3. Tesla is accelerating the worlds transition to sustainable energy with electric cars, solar panels and integrated renewable energy solutions for homes and businesses. Herb benson, robert korn, samantha nettnin, and kevin peterson. Tesla was founded in 2003 by a group of engineers who wanted to prove that people didnt need to compromise to drive electric that electric. Nov 27, 2016 this paper is a strategic analysis of tesla motors, inc. As per the tesla swot analysis, the first point to consider is what the strength that this company has. Pdf tesla pestel analysis harvard strategic management.
Tesla motors tsla history founded in 2003 by elon musk current ceo, jb straubel cto, martin eberhard, marc tarpenning, and ian wright tesla roadster first manufactured product, offered from 20082012 model s. The aim of this market analysis is to recommend tesla motors the best suit international market. Tesla motors designs, develops, manufactures, and sells highperformance fully electric vehicles and energy storage products. Tesla has a unique positioning in the automobile market. Porter five forces analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Arrieta, floodman, messenger, musafar teslas mission is to accelerate the worlds transition to sustainable energy. Tesla s competitors have much higher revenue, so the actual cost of research and development is high, but the percentage of revenue spent comes to only 4. Primarily using research collected from teslas 2017. It also makes and sells energy storage systems as well as installs, operates and maintains solar and energy storage products. Riding on significant tailwinds from bullish analyst reports on teslas visionary business. Concluding, tesla motors follows the coupled innovation process by establishing strategic partnerships. Jul 26, 2017 all tesla needed was to make a name for their brand to get its concept widely accepted. Tesla is known mainly as the maker of fully electric vehicles. Tesla motors case solution and analysis, hbr case study.
The biggest force theyve had to reckon with thus far has been general motors, who are currently in the process of making changes in order to stay relevant in todays competitive market. Tesla motors is an american company that is engaged in the manufacturing, designing and selling of electric cars and electric po. Mar 22, 2020 the opportunity section of this swot analysis emphasizes the emerging chances of growth for the company. Tesla motors case solution, tesla motors case analysis, tesla motors case study solution, tesla motors introduction. It has profound marketing management implications, as it addresses this investigation from the unique perspective of teslas new technologybased approach to automobile marketing and relates it to the successful marketing. The big challenge to understanding tesla s strategy is that most of us only look at it from one level of analysis. The transport sector has also received numerous recommendations to reduce carbon emissions. The profile has been compiled to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats.
Strategic analysis report tesla motors free download as pdf file. Teslas strategy is incredibly risky but it still makes. It is an external factor which, when identified, can help tesla to improve its business performance, management structure, and strategic growth and other aspects. Of course, the auto industry has innovated in the past, but tesla, which was founded in 2003, has pushed the envelope. Sep 02, 2015 teslas distribution strategy is much different from that of other automobile manufacturers including ford, fiat chrysler, and general motors. Jan 11, 2019 this is swot analysis of tesla motors. It is against the backdrop of these ideal that tesla motors company was created. Strategic analysis report tesla motors electric vehicle.
A strategic audit of tesla, inc electrifying our future or. Tesla s distribution strategy is much different from that of other automobile manufacturers including ford, fiat chrysler, and general motors. In this company analysis case, such behavioral factors contribute to tesla inc. Understanding tesla motors marketing strategy market realist. The company has ultimately progressed from a niche car manufacturer to the driving force behind advances in renewables, energy storage and sustainable technology. Tesla motors is a new age automotive company which manufactures alternative energy vehicles like solarpowered cars, hybrid vehicles, and battery operated vehicles. Sep 12, 2018 tesla suffers from limited market presence. With the increased focus on renewable energy driving all, sector the countrys economy.
Tesla wants to become a high end, low volume manufacturer, as that would allow them to stay alive in the current market. Dec 08, 2018 generic and intensive strategies of tesla motors. This paper is a strategic analysis of tesla motors, inc how tesla motors inc. Sep 27, 2018 tesla supply chain case study, strategic planning lessons learned, and insights to bring your business at a new level. A pioneer of sustainable energy options tesla motors is backed by a very strong research and development team and. Pdf this paper is a strategic analysis of tesla motors, inc how tesla motors inc. Chapter iii tesla motors and the study of its business model. The company manufactures electric vehicles since 2003 tesla. Elon musk has made a bold bet that the car industry can move faster than anybody believed possible.