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Strategic marketing planning dedication this book is dedicated to the authors wives rosie and gillian and to ben. Strategic marketing planning by gilligan and wilson engineering. Strategic marketing planning colin gilligan and richard m. Chapter 5 what is a good strategic marketing process. This third edition of strategic marketing management confirms it as the classic.
Strategic marketing planning pdf free download epdf. Planning and control this page intentionally left blank. From a marketing perspective, culture can be defined as a set of values. Strategic marketing planningconcentrates on the critical planning aspects that are of vital importance to practitioners and students alike. Leading authors in this sector, wilson and gilligan offer current thinking in marketing and consider the changes it has undergone. Download pdf of strategic marketing planning by colin gilligan and richard m. Download citation strategic marketing planning strategic marketing planning concentrates on the critical. Strategic marketing planning colin gilligan, richard m. Wilson, colin gilligan this third edition of strategic marketing management confirms it as the classic textbook on the subject. Strategic marketing planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. Sheffield hallam university and visiting professor. Strategic planning logically precedes marketing planning by providing a framework within which marketing plans can be formulated wilson and gilligan, 1997.